Our mission
Frogtek helps the small shopkeepers in emerging markets to track and control their business. With our Tiendatek software, a tablet and a barcode scanner, they register transactions, get useful metrics and charge credit cards. Our data fuels Frogtek Analytics tool used by Consumer Packaged Goods companies (CPGS), who for the first time access this valuable information.
The problem
There are around 800,000 shopkeepers in Mexico and 40,000,000 world wide. These small stores are run by micro entrepreneurs who usually don't have the education or tools to improve their businesses. As a result, they don't run their store to its full potential and their profits suffer.
Shop weakness and info lack are also a big problem for Consumer Packaged Goods companies who struggle to efficiently operate in a massive but opaque channel.
Our product for Shops: Tiendatek
Our first application is Tiendatek, a point-of-sale system for shopkeepers with more than 30,000 products and prices preloaded that helps them better manage their inventory and improve their profits. All of the information entered into the tablet synchronizes wirelessly with our servers so that we can provide both shopkeepers and their suppliers with real-time reporting, analytics, and personalized services.
Our product for CPGs
Our algorithms load, clean and aggregate data from more than 1,500 shops in the cloud in real time. Our database fuels a customizable Analytics tool that can provide detailed answers to critical business questions. With Frogtek Analytics you can now evaluate promotions, launches and understand your competitive position, in full detail. Customized electronic surveys can be sent throughout the panel of shops. Behavioral segmentation of shop customers will then be possible for the first time. The traditional channel is finally being illuminated.
