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October 11, 2013   Posted by:

Frogtek is looking for a great UX Designer to join our Product team in Mexico

So what goes here?

We have a small and multi-disciplinary product team that is very focused on data and is led by our founder David (that’s me!). Our goal is to make the shopkeeper successful, generating more profits in her store by following the advice from the Tiendatek Coach (every star needs a coach!). We therefore need to understand really well the way a shopkeeper thinks and build a flawless and smooth experience for her. As with other aspects of our business, we aim to work as professionally as any startup in the Silicon Valley but it is key that to keep our mission at heart.

The UX Designer will help us drive the product forward by developing a deep understanding of how a shop works and how their first computer (our tablet) can help it work better. This key role will define workflows, build wireframes for rapid prototyping and run usability tests. The job is more about designing fluid interfaces than pretty ones. The challenge is to design a tool that becomes the shopkeeper’s second hand on a mobile computer that is used all day long, ensuring the many required features still feel simple and intuitive. You need to create emotions in our users and make them feel at home. And you will strive for perfection at all phases of the design process, from the initial conception and quick validation all the way through the implemented code running on shops’ tablets.

If you want to take on such a challenge or can think of someone that would, please drop us a line! You can check the full job description here.

March 27, 2013   Posted by:

Our Tiendatek is featured by GSMA’s Mobile Development Initiatve

Our friends from the GSMA have just published a case study about Tiendatek. It covers our background, the problem we are solving and the direction we want to go forward.

It is quite an honor to be featured along phenomenal examples like Souktel and bKash!

We were also mentioned in two articles as part of MIT’s latest Innovations number, dedicated to Mobilizing Entrepreneurship. You can download the PDF file for free, it has got some great content. The two articles where we are mentioned are “The Challenge of Sustaining App Entrepreneurs” and “Thinking Horizontally and Vertically”. Enjoy!

December 19, 2012   Posted by:

Fall 2012 Newsletter


Introducing TiendatekData, Our Market Research Tool
We have begun producing, marketing and selling market research data from our network of shopkeepers. Our shopkeepers are now registering over 75,000 sales per week through our technology and we have packaged this data into interactive reports that consumer packaged goods companies and others can review in real time. You can see a demo here (in Spanish). Please contact us via if you are interested in learning more.

New Projects with Unilever and Grupo Bimbo in Mexico
We are now working with the sales teams of Unilever and Grupo Bimbo in Mexico to roll out Tiendatek to new stores. Sales agents from each company are promoting Tiendatek to their best clients and passing those leads on to us. In exchange, the sales agents receive prizes and we are sending free market research to their marketing departments for a limited time period. These partnerships have already proved to be a very cost-effective way of growing our network as well as generating interest in our data products and services.

Looking for Technology Investors
We are looking for investors with technology expertise to include in our next financing round. Shopkeepers are at the center of everything we do but we also connect to them through our Android applications and cloud servers and when implemented at the scale we are planning it is a significant technical challenge. If you know of any investor that could be a good fit please let us know. To make things easier we have created a profile on Angel List. Please follow us!

Record Sales Push in Mexico
In September we set aggressive sales goals for our operations team and knicknamed the push the “Septiembre de Grito” (September Yell). The results surpassed our expectatations: 77 new contracts signed, 59 product deliveries and a lot of new learnings. Most of our Mexico team is pictured above.



Operations in Colombia Expand
We have expanded our partnership with Carvajal Tecnología y Servicios in Colombia to the city of Cali where we are now working with a leading microfinance institution (Women’s World Banking) as well as Carvajal’s foundation (Fundación Carvajal). In this new phase we are delivering Tiendatek to shopkeepers that are already part of the Fundación Carvajal network with the goal of transforming them into virtual branches of Women’s World Banking.

Frogtek in the News
We continue to be fortunate and receive numerous mentions in both the press and social enterprise community. Perhaps most prominently, Iniciativa Mexico created a video about our work which has led to hundreds of calls and emails after being shown on television. We were also one of five finalists in IBM’s Smart Camp in Mexico City last month. Lastly, we were profiled in the Mexican newspaper Reforma.

New Staff in Mexico
Daphne Leger, Director of Marketing. Daphne was at Harvard Business School just prior to Frogtek where she completed her MBA and worked on several projects focused on new mobile technologies in emerging markets. Before Harvard, Daphne worked for the World Bank for several years in Washington, DC. Welcome Daphne!


Jorge Zepeda, Manager of Data Products. Prior to Frogtek Jorge worked for a start-up that sold market research data from shopkeepers in different countries to consumer packaged goods companies. Before that experience Jorge worked in marketing and sales for Philip Morris. Welcome Jorge!

August 6, 2012   Posted by:

Summer 2012 Newsletter

New Partnership with
We are very excited to announce that we have a new partnership with one of the biggest names in the microfinance sector,

Since we are not a microfinance institution we will be collaborating with Kiva as a “non-traditional partner”, posting pictures and stories about our shopkeepers in Mexico on their Web site. Kiva members, in turn, will then be able to loan money to these shopkeepers at 0% interest to help them finance the cost of the hardware required to run our software. Our shopkeepers will then pay Kiva members back via monthly payments to Frogtek (which we will pass on directly to Kiva for disbursement).

We plan to post our first “loans” later this summer and include links to their profiles in our next newsletter.

Financial Inclusion and Tiendatek
Shopkeepers who use Tiendatek in Mexico now have their own bank account as well as the ability to process credit card payments. This means that our clients can now accept more forms of payment and, soon, pay their suppliers electronically.

This integration is a big step towards our goal of creating a “closed ecosystem” where a shopkeeper does not need to use physical cash to manage their business. Not only does eliminating cash provide for greater operational efficiencies but it also results in a more secure environment for small stores.


Planning a Larger Roll-Out with Grupo Carvajal in Colombia
We are now working with our Colombian partner Carvajal Tecnología y Servicios to plan how we are going to roll out our Tiendatek software nationally in Colombia. We completed a pilot project with Carvajal in March so expect more details on the next steps soon.

New Operational Model in Mexico
We have more than tripled the size of our operations team in Mexico as we continue to focus aggressively on growing our network of users. In total we have hired seven new people who are now visiting and training new shopkeepers daily. We have also created two new positions in the Operations group: a VP of Customer Care, who is responsible for training and supporting all new shopkeepers, and a financial administrator who is tracking monthly payments.

Our growing network of users is already generating revenues via monthly payments, selling airtime through our platform and credit card transaction fees.

New CEO of Frogtek Announced
Our former Chief Marketing Officer Marcos Eshkenazi has become the new CEO of Frogtek. Marcos already had a long and successful track record as an entrepreneur before joining Frogtek and he will draw upon those experiences in his new role as we continue to shift from focusing predominately on technology to managing an increasingly complex operational model in several countries.

David del Ser remains the Founder and Chairman of Frogtek focusing on strategy, investor relations, and product development, among many other responsibilities.

Frogtek in the News
Bloomberg Businessweek has named Frogtek as one of America’s Most Promising Social Enterprises and you can vote for us on the Businessweek Web site here. Please vote!

Separately, a technology news publication has named Frogtek as one of the top 25 “hottest” mobile companies in the world. This list was based on conversations with investors in the mobile space and announced at the Mobile World Congress in Barcelona this past February.

August 3, 2012   Posted by:

Our first loan on Kiva!

One of the challenges we face while growing the network of shopkeepers is the need of our customers for financing so they can afford our product. We have made Tiendatek as cheap as possible but that’s still too much for a shopkeeper to pay in one go.

Fortunately for us, we were able to become one of Kiva’s new “Non Traditional Partners”, meaning social enterprises that are not microfinance institutions but whose customers at the BOP also need loans. After a really thorough due diligence process, we were accepted and trained. Today we are very happy to announce our first online loan.

Please meet Ana Karen, a shopkeeper here in Mexico City:

You can help her secure the financing required by lending money to her on this Kiva page. Frogtek will merely be the operating partner, channeling the funds back and forth between the shopkeeper and Kiva. Going forward, we plan on adding many more of our outstanding clients to the website and you’ll be able to find them on this page.

Eventually we will complement this “retail” approach with a more efficient “wholesale” mechanism that will raise a fund specialized in this type of lending. If you’re interested, you can find more details here (Invested Development is one of our current investors).

Go Ana Karen and thanks a lot to Kiva for helping make this happen!

UPDATE: in less than 6 hours, the loan was fully funded 😉  Very amazing speed!

April 8, 2012   Posted by:

Four Gaps in Social Entrepreneurship

This post originally appeared in Echoing Green’s blog and was co-authored with Ignacio Mas.

The increasing attention around social enterprises is powered by a number of mutually reinforcing global socioeconomic trends. Something big and coherent may be brewing, but equally this energy could end up dissipating into myriad unconnected efforts. This begs two questions:

1. What are the gaps that the social enterprise movement will need to bridge?

2. What are the catalysts that can channel the energy in a most constructive, consistent and impactful way?

Here we share our thoughts on four key gaps we have identified, focusing on social entrepreneurship in developing countries. They relate to awareness, skills, credibility and money.

Geographic and Cultural Gap. Social entrepreneurship, like all early stage investment activity, has to be fundamentally home-grown. There is a risk that the social entrepreneurship label—and hence the funding that comes from a new investment class associated with the label—comes to be dominated by an over-achieving, highly educated, globally mobile jet set that have the capability to network between them and command the new social media tools. They can play a critical role in catalyzing interest and demonstrating attitudes and skills, but the opportunity is much larger.

Many enterprises that are locally owned and managed would be considered social if only they were aware of the label. Equally, many successful businessmen in developing countries are ready to contribute smart money to the socioeconomic development of their countries, if only they find good ways of investing responsibly in their own countries. Social entrepreneurship needs to be a platform for indigenous action, grafted with ideas, skills and practices brought from outside—not the other way around. So gap #1 is about pipeline: How can social investors find the hundreds of local enterprises that already look and feel like a social enterprise?

Age and Experience Gap. Social enterprises seem to be populated with young people, for whom innovation and disruption seems more natural. It’s also the demographic with the biggest reserves of idealism, fearlessness and energy—a combination which, if channeled property, produces passion. But youth lack experience: their passion can lead them to misread market needs, underestimate the challenge of taking good products to market, and expect and drive change in too many ways. Running social enterprises has all the challenges of running purely commercial enterprises, plus the added complexity of operating a second bottom line—especially when that second bottom line is not articulated around a set of observable metrics.

So where’s the grey hair? Where are the older, experienced people who can temper younger entrepreneurs’ plans without sapping their passion? The new generation is not being supported by the old. So gap #2 is generational: how can social enterprises tap a bigger pool of experienced managers and businesspeople who, in their middle age comfort, may be interested in contributing their time and expertise rather than necessarily their money?

Expectations and Communications Gap. Movements require a narrative that speaks to a higher purpose, and that is often built out of over-simplified stories. That helps the cause, but there is the risk that the narrative becomes dissociated with reality on the ground. The current batch of social entrepreneur “early adopters” tend to be an optimistic, self-confident and driven lot, and they can easily create over-hype. We’ve seen that happen with microcredit. Now we can marvel at how so many people used to think that putting poor people through continuous debt cycles was a well-trodden path out of poverty. For social entrepreneurship the risk of over-promising is also there: it’s hard to keep the rhetoric in check when there is such strong feel-good air about it, there are no clear definitions or boundaries around the notion of the social enterprise, there are no consistent metrics for impact.

Advocacy and branding are now recognized as key tools for change and development impact. But they need to support action and results rather than developing its own story. So gap #3 relates to communications: how to keep the conversation honest, not confusing the goodness of people and ideas with actual on-the-ground impact.

Funding and Risk Gap. Social capital is most critical to help prove not so much that an idea is socially worthwhile, but that it is sustainable and/or scalable. Developing an idea is fairly cheap, and one is generally able to tap the goodwill of family, friends and socially-minded angels to build some kind of working prototype and do very early market testing of the idea. And once the operational model is proven, normal commercial funding sources become available.

But what about the middle stage, when you can readily convince anyone that you have a good idea but can’t quite prove that you can take it to market efficiently? That’s where social capital is most needed: to propel socially relevant ideas into socially impactful ones. But despite the good intentions, the questions on risk and the expectations of returns posed by social investors seem to be quite similar to those expressed by purely commercial funds. Persistent lack of funding can frustrate the great expectations of social entrepreneurs, and the sector can move from over-hype to over-disillusionment. So gap #4 is about risk-taking: in what ways do social investors propose to absorb enterprise risk in the post-seed but pre-commercial stage of social enterprises?

The social enterprise sector has set a tall agenda for itself. We need social enterprises to help create livelihood opportunities for disadvantaged communities, address health or environmental challenges faced by vulnerable communities, foster universal access to quality education and information-based services, build business connections between the informal and formal sectors, or provide tools and platforms to help microenterprises to flourish.

What do you think are the greatest gaps in social entrepreneurship? Leave your thoughts in the comments below.

March 28, 2012   Posted by:

A Perfect Storm for Social Enterprises?

The following post originally appeared in the World Bank’s blog Private Sector Development and it was co-authored withIgnacio Mas.

It’s fuzzy, it’s trendy, and it’s not even clear how new the whole concept really is. The passions triggered by the new breed of enterprises we now call social may even appear to some almost cultish.


They operate as private enterprises, often with a strong entrepreneurial and innovation culture, but claim to have a broader purpose than just maximizing financial returns for shareholders. They aim to be sustainable (i.e. commercially viable) though they don’t shun grant money from foundations and aid programs to get them started.


Interest in the social enterprise sector will continue to grow because it lies at the confluence of several powerful trends. There are three inter-linked themes: the search for new approaches to the challenges of development, the spirit of technological innovation, and growing global prosperity and integration.Muhammad Yunus is one of the world's most well known social entrepreneurs. (Credit: World Economic Forum, Flickr)


Donors and multilateral development organizations are increasingly emphasizing private sector development as the preferred path to growth. They have seen that promotion of a stable macroeconomic environment and trade liberalization by themselves may not trigger supply-side responses, and that heavy-handed government action through public enterprises and industrial policies are prone to political capture and often result in a checkerboard of local monopolies. There is therefore much interest in policies that make it easier to do business, remove obstacles to external enterprise financing, and develop a pool of skills that can be readily harnessed by a growing entrepreneurial class.


Alongside the traditional official development players, there is a growing industry of nimbler development organizations which eschew action through government and instead promote the notion of market solutions to poverty. They want to tap the private initiative and associative tradition which typically exist at the base of the pyramid. The vision is one of socioeconomic progress based on poor people bootstrapping themselves rather than through prosperity and jobs trickling down.


With the rise of philanthropy, the development space is filling up with a range of players that are blurring the boundary between public and private action, creating the third or civil society sector. They are like public organizations in that they may not be primarily financially-driven and have broader societal goals in mind, but they are like private organizations in that they govern themselves against specific interests and escape a broader accountability beyond their financial backers.


Have you heard that before? Social enterprise investment has the potential of taking the mantle from microcredit, a movement which galvanized people from the left and the right alike around the notion that poor people could be helped to help themselves. Microcredit ultimately failed to build on its own success: products remained narrow, inflexibly designed and very expensive, and the notion that there was a causal link between microcredit and micro-entrepreneurship is proving tenuous. Social enterprise investment is a much more open-ended –and hence potentially more flexible and holistic—approach to spurring entrepreneurship at the base of the pyramid.


At the same time, there is growing faith in the potential of new technologies to dramatically expand the reach and accelerate the take-up of new ideas, goods and services. More than anything, technology gives us reason to be newly optimistic about changing what’s wrong in the world, because technological innovation quickly replenishes our chest of ideas as older ones are worn out. It gives us a sense of why now, more than ever, we may be able to eradicate poverty.


Embracing technology also affects the way business is conducted. Modern thinking and practice around innovation has a strong component of community, openness and sharing. Investors and entrepreneurs come together in hubs, because they know their own ideas will improve if they are opened up to early scrutiny and cross-fertilized with others’ ideas. Social investors and entrepreneurs feel comfortable competing and at the same time collaborating with their peers, and that’s because beyond making money they aspire to change the way things are done and they know they probably can’t do it on their own. Social enterprises tend to have a strong sense of peerage, of community centered on shared aspirations to change the world.


At a broader societal level, technology has given us immediate access to information, and we now feel society’s shortcomings more vividly and immediately than ever before. The affluent no longer live in a local bubble; instead, there is a more shared planetary conscience. Problems may have gotten more complex, but concerned citizens and problem-solvers are more connected.


People are not just more aware, they are also more eager to help. Growing global economic prosperity in the world has generated a class of privileged people –both in terms of economic wellbeing and education— for whom money is no longer the sole driver. With prosperity, money and happiness become more de-linked, and people search different avenues to give purpose to their talents and toil.


More directly, the global financial crisis has taken the gloss out of banking and finance. Few now think that banking salaries, bonuses and investment returns correlate with socioeconomic contribution in any meaningful way. Many investors and finance professionals are therefore eager to bring back a sense of socioeconomic contribution that is distinct to dollar-based measures of investment success. This trend is particularly strong in business schools, where the budding leaders of tomorrow aspire to do good at the same time as they do well. One is no longer satisfying enough without the other.


When an idea stands at the vortex of so many concurrent trends, you can expect it to come to something. The concept is fluid, and that in itself may be its strength: its meaning will be shaped by powerful forces that are already redefining the development institutional landscape. Social enterprises will come to be defined less but what they do –after all, how can you put clean energy, microfinance and technologies for the base of the pyramid under a single banner—and more by how and why they do it. But for that to be meaningful and sustainable, they will need to code their good intentions, the idea of business with a conscience, into a set of governance, managerial and operational practices.

March 3, 2012   Posted by:

Frogtek Ranked One of the “Hottest” Global Mobile Companies by Investors

We were extremely psyched to learn that we have been named one of the top 25 “hottest” mobile companies in the world by Informilo, a news site that covers tech sector developments in Europe, the Middle East, Africa, Asia Pacific and the Americas. This list was included in a 32-page print magazine that Informilo produced for the Mobile World Congress, which took place in Barcelona February 27-March 1.

September 27, 2011   Posted by: frogtek

>Echoing Green opens their annual search for social entrepreneurs


We were very privileged to receive support from Echoing Green when Frogtek was just an idea and a basic prototype. Through them we found our first investors and also a broad community of social entrepreneurs and supporters that has been instrumental in our growth.
They just opened their new round of applications, so if anyone is interested or knows a potential Fellow see below:
Could you use up to $90,000 to launch your idea to change the world? Echoing Green unleashes next generation talent to solve the world’s biggest problems. Through our Fellowship program, we identify promising social entrepreneurs with bold ideas and provide them with up to $90,000 in seed funding, strategic support, and a powerful community of nearly 500 other Fellows and Alumni. Online application open December 5, 2011 to January 9, 2012. Sign up to receive the latest news: For more information, visit
September 20, 2011   Posted by: frogtek

>Exciting video about the Vodafone Mobile Clicks award

>We are still a bit dazed after receiving the first award at VMC, we frankly never expected to be the winners. Vodafone has gone one step further and published an exciting video about the competition and the awards ceremony:

It was a pleasure to see Guillermo picking up the prize. A huge thanks to the jury and to Vodafone for funding the whole process!
And if you haven’t had enough, here’s another video with a longer interview with Guillermo:
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