About Us

Today we have a growing team of more than 35 people that spans Mexico, Colombia, Spain and the United States.


Management Team

Marcos Eshkenazi (@marcosenaz).  Chief Executive Officer (CEO)

Marcos joins Frogtek in 2011 with a full toolbox. He has founded and launched more than 15 businesses such as Digital CityAvizpate.com and Chikabum.com, to name a few. In total Marcos has generated employment for more than 1,500 families throughout his life.  He has an obsession with creating businesses that seek to change the status quo and transform people’s lives. Marcos has an MBA from the IPADE School of Business and a Bachelor Degree in Marketing with a specialty in Small Business Management from Monterrey’s Institute of Superior Studies, ITESM.

David del Ser. Founder & Chairman

David del Ser founded Frogtek in 2008 while a student at Columbia Business School, based on a collaboration with Women’s World Banking. David learned his mobile tricks by designing applications in Vodafone’s R&D group in Madrid. Through his role in launching Frogtek, he was named an Echoing Green Fellow in 2009 and a Young Global Leader by the World Economic Forum in 2011. A total nerd, he holds a dual degree in Telecom Engineering from UPM in Madrid and ENST in Paris and an MBA from Columbia, where he founded Microlumbia, a fund that provides investment and consulting services to microfinance institutions around the world. David now lives in Mexico City where he is very happy despite his morphing accent.

Mark Pedersen. Co-Founder, Chief Financial Officer (CFO) & Colombia Country Manager

Prior to joining Frogtek Mark was a management consultant for Monitor Group where he worked with leading Fortune 500 companies on a wide range of growth strategy projects in the pharmaceutical, retail, and consumer packaged goods sectors. Mark has also worked in several Latin America countries including Nicaragua where he helped to launch a micro-venture capital fund that invests in early-stage ventures. Mark has an MBA from Columbia Business School, an MA in international development from Columbia University, and a BA from Brown University.

Guillermo Caudevilla (@caudevilla). Chief Technology Officer (CTO) & Frogtek Spain Administrator

Prior to joining Frogtek Guillermo worked for over six years in the Research & Development department at Vodafone Group where he was responsible for the design, implementation and deployment of prototypes, technology creation and standards contribution within the Web and mobile browser evolution areas. His expertise includes Web Runtimes, Service-Oriented Architecture, Web Services, Mobile Web Servers, Widgets… In the last years he’s been delving into the study and implementation of Agile Methodologies in a development team like Frogtek. Guillermo has a Masters Degree in Telecommunications Engineering and a Bachelor Degree in Business Science, both at Zaragoza University, Spain.

Daphne S. Leger, Chief Operating Officer (COO)

Daphne has an MBA from Harvard Business School and a BA in International Relations from The American University. She is originally from France and has become an avid global nomad. Her background growing up in several different countries fostered a keen interest in international development which she pursued by working in different multilateral institutions including the World Bank’s Results Unit prior to business school. Daphne is incredibly passionate about business at the Base of the Pyramid and focused on marketing, innovation and social impact at the BOP while in business school. Daphne moved to Mexico City in July 2012 to lead Frogtek’s marketing efforts.


Board of Advisors

Nancy Barry is currently president of Enterprise Solutions to Poverty (ESP), an organization she founded in September 2006 which mobilizes leading corporations as well as entrepreneurs in emerging markets to build profitable and inclusive growth strategies that engage millions of low-income people. Prior to founding ESP Nancy was president of Women’s World Banking, an organization which became the largest microfinance network in the world under her leadership. Nancy has also held several leadership positions at the World Bank and was named by Forbes as one of the 100 Most Powerful Women in the World,and by US News & World Report as one of America’s 20 Best Leaders. Nancy has an MBA from Harvard Business School.

Peyman Faratin is the Principal Scientist at Strands, where he leads the Innovation unit, and prior to joining Strands Peyman was a research scientist at MIT’s Computer Science and Artificial Intelligence (CSAIL) laboratory. Peyman completed his doctorate at MIT in computer science and has made significant contributions in the area of artificial intelligence, particularly to automated negotiation in multi-agent systems.

Shail Patel was previously Director in Unilever R&D of an emerging Platform in Digital Consumers & Markets which focused on understanding consumer complexity as well as building a new generation of personalised mass-scale consumer services; examples are iShakti, an empowerment portal based on adaptive systems in rural India, and get-active!, an exercise behaviour motivation system. Shail is a Fellow of the Institute of Mathematics and its Applications (IMA); sits on a number of external Boards, including the Manchester University CTA Board, Birmingham University CERCIA Board (Centre of Excellence for Research in Computational Intelligence); is a Juror for the Stockholm Challenge, and is involved in a number of journals and conferences.


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