December 19, 2012   Posted by:

Fall 2012 Newsletter


Introducing TiendatekData, Our Market Research Tool
We have begun producing, marketing and selling market research data from our network of shopkeepers. Our shopkeepers are now registering over 75,000 sales per week through our technology and we have packaged this data into interactive reports that consumer packaged goods companies and others can review in real time. You can see a demo here (in Spanish). Please contact us via if you are interested in learning more.

New Projects with Unilever and Grupo Bimbo in Mexico
We are now working with the sales teams of Unilever and Grupo Bimbo in Mexico to roll out Tiendatek to new stores. Sales agents from each company are promoting Tiendatek to their best clients and passing those leads on to us. In exchange, the sales agents receive prizes and we are sending free market research to their marketing departments for a limited time period. These partnerships have already proved to be a very cost-effective way of growing our network as well as generating interest in our data products and services.

Looking for Technology Investors
We are looking for investors with technology expertise to include in our next financing round. Shopkeepers are at the center of everything we do but we also connect to them through our Android applications and cloud servers and when implemented at the scale we are planning it is a significant technical challenge. If you know of any investor that could be a good fit please let us know. To make things easier we have created a profile on Angel List. Please follow us!

Record Sales Push in Mexico
In September we set aggressive sales goals for our operations team and knicknamed the push the “Septiembre de Grito” (September Yell). The results surpassed our expectatations: 77 new contracts signed, 59 product deliveries and a lot of new learnings. Most of our Mexico team is pictured above.



Operations in Colombia Expand
We have expanded our partnership with Carvajal Tecnología y Servicios in Colombia to the city of Cali where we are now working with a leading microfinance institution (Women’s World Banking) as well as Carvajal’s foundation (Fundación Carvajal). In this new phase we are delivering Tiendatek to shopkeepers that are already part of the Fundación Carvajal network with the goal of transforming them into virtual branches of Women’s World Banking.

Frogtek in the News
We continue to be fortunate and receive numerous mentions in both the press and social enterprise community. Perhaps most prominently, Iniciativa Mexico created a video about our work which has led to hundreds of calls and emails after being shown on television. We were also one of five finalists in IBM’s Smart Camp in Mexico City last month. Lastly, we were profiled in the Mexican newspaper Reforma.

New Staff in Mexico
Daphne Leger, Director of Marketing. Daphne was at Harvard Business School just prior to Frogtek where she completed her MBA and worked on several projects focused on new mobile technologies in emerging markets. Before Harvard, Daphne worked for the World Bank for several years in Washington, DC. Welcome Daphne!


Jorge Zepeda, Manager of Data Products. Prior to Frogtek Jorge worked for a start-up that sold market research data from shopkeepers in different countries to consumer packaged goods companies. Before that experience Jorge worked in marketing and sales for Philip Morris. Welcome Jorge!

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